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  • Writer's pictureNaomi McDonald

I created a marketing email sequence for TrovaTrip to increase sales

Updated: Mar 12, 2023

Managing group travel can be complicated, but TrovaTrip provides a solution. TrovaTrip is a platform and marketplace that connects trip hosts, travelers, and vetted tour operators to create original travel experiences across 51 different countries.

TrovaTrip strives to make travel simpler, safer, and more available to everyone. They enable experts in the field, creators, and business owners to arrange excursions for their communities. Also, hosts have the chance to teach their expertise by holding live workshops.


Their main selling point is providing safe and available travel experiences for all kinds of people. They also offer a platform for people to host their own travel trips for their communities.


I wanted to find a way for more people to discover TrovaTrip and join the community. My plan was to create a marketing email sequence that will reach my targeted audience and gain more Trova Travelers. I used Mailchimp to design and create my email campaign.


Influencer collaboration


My targeted audience was travel social media influencers and bloggers. Social media influencers have a broad audience of fans, so a collaboration would maximize engagement and reach for TrovaTrip. Collaboration also saves time by outsourcing content creation. By collaborating with social media influencers, TrovaTrip will have a vast reach to new audiences.


I copied the emails of seven popular social media influencers and bloggers who post content about travel. I found their emails in their Instagram bio or on their website.


Email list:

The bucket list family: https://www.thebucketlistfamily.com/


The email design


See my video on how I set up and designed my email sequence using Mailchimp.


Next, I created an email template that I was happy with. I used Mailchimp to add photos, a website link, social media links, and a logo. I wanted my template to be simple and easy to read. Minimalism was my goal. Finally, I wrote a subject field and preview text for each email to grab the reader’s attention.



Initial email


My goals in this email were to grab the reader's attention and give information about the company. I made the email personal by saying: “We can see that your travel experience is vast and that you love sharing your passion for travel with the world.” I wanted to introduce the company’s values and provide a reason for the reader to want to collaborate. Finally, I wanted to set up a call so that I can seal the deal on the collaboration.


Subject line: Host your own excursion with TrovaTrip!

Script:


We can see that your travel experience is vast and that you love sharing your passion with the world.

Would you ever consider hosting your very own trip for your community?


TrovaTrip is a platform and marketplace that connects trip hosts, travelers, and vetted tour operators to create original travel experiences across 51 different countries. We aspire to make travel fun and accessible to everyone.


We want you to share your expertise and experience by collaborating with TrovaTrip!


Let us know if you are interested and set up a call with us here (link to call)!


Talk to you soon,


Your friends at TrovaTrip


Follow-up emails


For my follow-up emails, I want to provide more reasons to be interested in TrovaTrip. I want to create a feeling of welcome by saying: “We want you to join our community.” I also want to generate a sense of urgency by saying: “This is your chance to create priceless memories and share your traveling experiences.” The goal is for the reader to feel more inclined to set up a call. My plan is to send out follow-up emails once per week after not receiving a response.


Email #2:


Subject line: Join our community!

Script:


Hello (name)!


We want people like you to join our community!


This is your chance to create priceless memories and share your travel experiences with your community.


TrovaTrip hosts also have the chance to teach their expertise by holding live workshops.


Set up a call with us so we can chat (link to call)!


Talk to us soon,


Your friends at TrovaTrip


Email #3:


Subject line: We want you to collaborate with us!

Script:


Hello again (name)!


We wanted to follow up with you in case you didn't get our last email.


We want YOU to collaborate with TrovaTrip and share your passion with your community.


TrovaTrip enables people like you to arrange excursions for their communities. Also, hosts have the chance to teach their expertise by holding live workshops!


TrovaTrip strives to make travel simpler, safer, and more available to everyone.


Create your account today by clicking on our website or set up a call with us here (link to call)!


Talk to you soon,


Your friends at TrovaTrip


Closing email


Once a call has been set up, the fourth email will thank them for their time and ensure that they feel welcomed in the TrovaTrip community. I also want to link some personal testimonials of TrovaTrip hosts so that the reader feels more excited about a collaboration.


Subject line: Here’s to making some incredible memories!

Script:


Hello (name),


Thank you for setting up a call with us!


We can’t wait to hear from you.


See some of our personal testimonials of people who have hosted trips with us so that you can get excited about your next journey.


Here’s to making some incredible memories!


Sincerely,


Your friends at TrovaTrip


Conclusion

These are some crucial aspects of marketing emails that I have learned:


  • Make it personal

  • Create a sense of urgency

  • Highlight the company’s values


Mailchimp allows me to track the engagement of emails to see how successful they are. By being personal, I can better grab the reader's attention and establish an impression of trust. Creating a sense of urgency will ensure that the email has the maximum effect on the reader to take action. Finally, highlighting the brand's values provides a reason for the reader to relate to the company and take action based on those values.

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