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  • Writer's pictureNaomi McDonald

How I built an Etsy store from the ground up

Etsy is an online marketplace that gives creators and small company owners a place to sell their handcrafted, vintage, and distinctive goods. Because of the millions of active customers on Etsy, vendors have access to a vast and varied customer base. Additionally, Etsy provides a number of tools and resources for sellers, such as analytics, advertising choices, and a network of other sellers.

This month I built a project focusing on marketing and advertisement strategies. For part of my project, I built my own Etsy shop from the ground up. In this blog, I wanted to share how I created my Etsy shop and added all my listings. I will walk through my process and give tips on how to create a strong profile and listing.


Coming up with a brand


When it comes to designing a brand for your Etsy shop, it must reflect a unique design aesthetic. When I created my Etsy shop, I wanted to create a unique brand for my products. I chose to name the shop Motley Paint to reflect creativity and design. I wanted the design to follow a unique color scheme and have a unique logo. I created my logo on Canva and chose a bold color scheme with magenta and black. These colors work well together and make my brand stand out.


Here is my logo:

When creating a brand, it is also important to know what types of products you will be selling. I chose for my shop to sell clothing items, mainly sweatshirts, and t-shirts. Some of my items were handmade upcycled pieces of clothing, and others were clothing items with my own designs printed on them.

Creating listings


Once my brand was established, it was time to start building my actual Etsy shop and producing listings for my products. I created my Etsy shop profile and uploaded my logo and brand name. Once my profile was complete, I was finally able to create my listings.

Uploading high-quality photos of your products is key to a successful Etsy shop. Pictures should be taken from every angle in good lighting so that the product is accurately represented. To ensure that the colors were correct, I took sure to take shots with a ring light. I also included photos from various perspectives to demonstrate the subtleties of each object.

It's crucial to provide thorough product descriptions that contain details like measurements, materials used, and maintenance instructions in addition to including images of your products. To help my products appear in Etsy searches, I also included keywords in my descriptions.


Marketing products


One important aspect of uploading listings is ensuring certain keywords are used to boost the items' searchability. Using keywords related to the product can boost the listing and make it easier for customers to find. Etsy allowed me to add specific details of my listings like material, color, weight, functionality, and occasion to use. Adding these details can also boost a listing's SEO, driving more customers to the shop.


Another great way to market your listing is to create a social media platform with links to your site. Posting about your listings on a professional social media account can also boost SEO through backlinks. Social media allows customers to be interested and invested in your band. A strong social media presence drives customer traffics and increases sales.


Establishing a solid Etsy shop isn't simple, however, establishing a brand, creating strong listings, and marketing products can lead to a successful storefront. Through my process, I learned how to design a brand, create listings, and boost SEO by utilizing keywords. I look forward to using the skills I’ve gained in future projects.


This post is part of a month-long project built around driving business to my own Etsy store through ad campaigns. If you are interested in learning more, click here!

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